Walmart and Procter & Gamble announced an extension of their Family Movie Night initiative. The companies will deliver five more family movies this year.
Previous films from the initiative saw solid ratings for the films’ original premieres, landing in the top three in their time slots on broadcast television. New projects include "Truth Be Told, which aired April 16 on Fox," and "Field of Vision," which will air June 11 on NBC. Future Family Movie Nights on NBC include August 6, September 3 and one scheduled for December of this year.
"At Walmart, we're committed to delivering more quality family entertainment options to parents across the country, and our Family Movie Night in partnership with P&G is an anchor to our broader program," says Stephen Quinn, chief marketing officer at Walmart U.S. “Most importantly, it's something we know our customers want. It's also important to the growth of our business, and is one more way we can deliver on our promise to help our customers live better."
"Since we began the Family Movie Night initiative a year ago, we have been inspired by the number of moms and families who've watched our movies and supported our brands," says Marc Pritchard, global marketing and brand building officer for P&G. "We know there is still a need for more family programming, and we are proud to continue our partnership with Walmart to bring even more families together through great entertainment this year and beyond."