Walgreens announced an exclusive agreement to sell the “Inside Out Beauty Solutions” collection by BORBA. The new line includes products for both internal and external use, including topical cleansers, moisturizers, vitamin-enhanced water and dietary supplements like fruit or vitamin chews.
Developed by celebrity esthetician Scott Vincent-Borba, the topical and ingestible formulations include antioxidant-rich “super fruits” intended to defend cells against free-radical damage, which is implicated as a cause of premature aging, illness and disease.
“Our customers see us as a valued destination for health and wellness needs, from the trusted standby beauty staples to the latest innovations,” says Shannon Petree, divisional vice president and general merchandise manager for beauty at Walgreens. “BORBA has created a buzz in the beauty world and among celebrities. Now, we’re excited to bring these items to the masses so everyday women can achieve total beauty in a healthy, unique and affordable way.”
