Vme will develop PSAs featuring its chief executive officer, Maria Chávez, highlighting the Girl Scouts and its activities. Vme will also create a web campaign that direct viewers to the Spanish version of the To Get Her There website, JuntosPorElla.org, and host a mentoring day.
“Instilling a vision of success in young girls today is not only crucial to the development of future women leaders, but to our nation’s continuously changing and growing marketplace,” says Alvaro Garnica, president and chief executive officer, Vme. “Vme is proud to partner with Girl Scouts of the USA’s campaign to help highlight the critical importance of fulfilling leadership potential in young Latinas, not only for their future success, but that of society.”
“The launch of the To Get Her There campaign during our 100th anniversary celebration
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