In honor of the Girl Scouts 100th anniversary, Vme has partnered with the organization to kick off a yearlong initiative to support the To Get Her There (Juntos por Ella) campaign.
Vme will develop PSAs featuring its chief executive officer, Maria Chávez, highlighting the Girl Scouts and its activities. Vme will also create a web campaign that direct viewers to the Spanish version of the To Get Her There website, JuntosPorElla.org, and host a mentoring day.
“Instilling a vision of success in young girls today is not only crucial to the development of future women leaders, but to our nation’s continuously changing and growing marketplace,” says Alvaro Garnica, president and chief executive officer, Vme. “Vme is proud to partner with Girl Scouts of the USA’s campaign to help highlight the critical importance of fulfilling leadership potential in young Latinas, not only for their future success, but that of society.”
“The launch of the To Get Her There campaign during our 100th anniversary celebration has given us the opportunity to shed light on many of the issues facing our young girls today,” said Chávez. “Girl Scouts is thrilled to partner with Vme as we move forward in our efforts to bring individuals and organizations together to provide Latina women and girls the chance to achieve their leadership potential and their dreams.”