Virgin America has enlisted the expertise of Banana Republic for new in-flight uniforms to celebrate the airline’s fifth anniversary. The collaboration will also bring items inspired by the new uniforms to consumers via Virgin’s in-flight store.
The new uniforms feature a modern look with a palette inspired by the airline's inventive service style and signature cabin design, and will be unveiled Aug. 8. Travel essentials inspired by the new uniforms will be available for mail-order purchase in-flight for a limited time and include aviator sunglasses, trenches for men and women, a leather tote and a men's messenger bag.
"In creating the uniform designs for Virgin America, we wanted to respect the heritage of in-flight uniform design while injecting a modern twist that's both functional and fashionable," says Simon Kneen, creative director and executive vice president, Banana Republic. "We referenced the time when onboard style and sophistication was of utmost importance and designed a modern interpretation that incorporates aviation details and celebrates Virgin America's signature style."
To coincide with the uniform launch, Banana Republic will also debut a special fall collection at stores nationwide inspired by travel and style-on-the-go.