A number of international partners for merchandise and promotional activities are gearing up for Vipo Land.

In Bulgaria, A&T Publishing has signed on to roll out a range of Vipo books. To start, six board books will release this month, followed by an additional nine soft covers in October. In addition, another Vipo flagship shop opened in the territory in the Mall of Sofia. Several PR events are in progress in the Sofia zoo and in the Veliko Tarnovo province to promote the upcoming TV broadcast, DVD release and yogurt promotion with Laktima.

Meanwhile, Germany Vipo Land has partnered with Sea Life, part of Merlin Entertainment Group, for an online raffle. Vipo has also become sponsor and mascot for the FC Unterfohring kids' team.

Vipo Land has also secured a deal with Berlin-based New Media International for "Vipo: Adventures of the Flying Dog" to be broadcast in its original English-language version on a pay-TV platform in Nigeria, Gambia, Ghana, Sierra Leone and Liberia, beginning in November.

The property's website, available in 10 languages, will soon be live in Spanish, Turkish, Bulgarian and Ukranian.