V.I.P. Entertainment & Merchandising AG, Hamburg, has been exclusively appointed to select licensees in Germany, Austria and Switzerland for the use of Salvador Dalí´s El Triomf I el Rodoli de la Gala I en Dalí (The Triumph and Couplet of Gala and Dali).
El Triomf I el Rodoli de la Gala I en Dalí, a series of 43 pictures with captions in rhyming couplets, was created by Dali in 1961. The main themes in the work include the famous flowing clock, swans and the crown; drawings in the series can be used individually.
Previous legal issues between the Salvador Dalí Foundation and V.S. Marketing ended with a settlement under which V.S. Marketing can exploit the art in question and its name, along with the name of the artist. V.S. Marketing acquired the art piece and the corresponding exploitation rights back in 2005.
V.I.P. also represents for V.S. marketing Ltd. the paintings from Dalí’s opera-peom, Être Dieu.