Viacom International Media Networks has appointed Tanya Visano to the newly-created position of senior director, Nickelodeon Consumer Products for Canada. Based in Toronto, Visano will oversee the strategic development of agency, licensee and retailer relationships.
Visano also will drive the licensing and merchandising business through day-to-day collaboration with Studio Licensing as well as the division’s global consumer products partners in the region, including THQ, Fisher Price, Simon & Schuster and Paramount. In addition, Visano will grow the MTV brand licensing portfolio.
“This appointment builds on the huge momentum and success we’ve already achieved in Canada through key partnerships with Corus Entertainment, CTV and Studio Licensing,” says Jon Graham, vice president and general manager of Viacom International Media Networks Canada. “Tanya’s strong relationships and deep understanding of the Canadian market and her top licensing credentials make her the perfect addition to our team and will be instrumental in taking our business to the next level in a key region.”