April 6, 2018
Speaking of oldies but goodies,
returned for a sixth season (almost unheard of as far as reality-based programming goes) last month with a ratings high of 37.7 million viewers. Already the franchise is valued at well above the $2 billion mark. Turn to "Idol Worship" for an in-depth look at FremantleMedia's global licensing and marketing strategy for its behemoth brand.
Similarin its global appeal, Marathon Production's action-comedy-manga hybrid
is gearing up for a fifth season and working on a long-term licensing program ("Agents of Success"). Finally, what would happen if marketers, along with their ad agencies, decided to create their own TV content? Find out on "Content Control". And, of course, stay tuned for September's edition of
Until then, please feel to contact me with any comments, suggestions, or exclusive article pitches.
Alyson Grala 212.951.6743[email protected]
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