In addition, the company is adding 52 new products to its catalog for 2012, expanding its offerings to include acrylic travel cups and ceramic travel mugs. An initial line of eight licensed travel mugs will be available January 2012; and the acrylic travel cups debut in January as well, featuring 11 different designs.
“Products and pop icons are being packaged for seasonal appeal around Mother’s and Father’s Day, Back to School, holiday gift giving and more,” says Stacey Dobkins, vice president, licensing and marketing at Vandor. “Vandor will also help retailers capitalize on the many milestones enjoyed by our legendary licensed properties with special displays throughout the year.”
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