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V&A Blends Tradition with the Modern World

V&A Blends Tradition with the Modern World

The Victoria and Albert Museum is one of the world's greatest museums of art and design. Its founding mission, to provide design resources to manufacturing and retail partners worldwide, helps to set it apart among other h

The Victoria and Albert Museum is one of the world's greatest museums of art and design. Its founding mission, to provide design resources to manufacturing and retail partners worldwide, helps to set it apart among other heritage licensors.

With archives that span more than 2,000 years and across multiple time periods, V&A has design styles and media for furniture, glass, ceramics, textiles, costumes, photography and musical instruments that are licensed to more than 80 licensees globally. Recent licensees include London's Chucs (swimwear), Meri Meri (stationery), Westiminster Fibers (fabrics) and Ethel Gloves (accessories) and Creative Tops (tableware).

V&A Licensing encourages an imaginative, contemporary approach. Some products reproduce the original designs, while others are adapted. The balance of old/new, technology/traditional, plain/pattern make V&A stand out from its competitors. All profits go to help fund the museum's activities.

For further information on V&A's licensing program, email licensing@vam.ac.uk or call +44 20 7942 2381.

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