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U.S. Polo Assn. Inks Mexico Deal

USPA Properties, global steward of the United States Polo Association’s trademarks and logos of the U.S. Polo Assn. brand, inked an agreement in Mexico with ESMO International. Under the agreement, ESMO International becomes the exclusive manager an

Under the agreement, ESMO International becomes the exclusive manager and authorized supplier of the U.S. Polo Assn. brand in Mexico. The company will produce U.S. Polo Assn. branded apparel and accessories for the Mexican market and will establish U.S. Polo Assn. mono-brand stores in key cities within Mexico and partner with select retailers to make the brand accessible to the Mexican shopper.

ESMO International has served as the official licensee of the U.S. Polo Assn. brand in South America and the Caribbean for more than 10 years, and has opened 19 U.S. Polo Assn. stores throughout this region.

“We are happy to continue our long-standing relationship with ESMO International S.A. through our new licensing agreement in Mexico,” says David Cummings, president and chief executive officer of USPA Properties. “ESMO International has been a valued partner, and has done a tremendous job in expanding the business in South America and in the Caribbean. Building on this experience, we look forward to providing the Mexican market with U.S. Polo Assn. apparel and related accessories that are true to the heritage of the sport of polo.”

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