The agreement marks the first time USOC sports dietitians have consulted with a nutrition bar company to create a product based on collective input.
“We are thrilled to welcome PR*Bar into the U.S. Olympic Family of licensees,” says Lisa Baird, chief marketing officer at USOC. “Our athletes work hard each and every day to be at their peak performance, and having easy access to Team USA performance nutrition bars will help them power their bodies for training and competition. In addition, fans who purchase PR*Bars will also be helping
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