The U.S. Olympic Committee and PR Nutrition inked a multi-year agreement under which PR*Bar will consult with USOC sports dietitians to create, develop and sell a line of Team USA performance nutrition bars.
The agreement marks the first time USOC sports dietitians have consulted with a nutrition bar company to create a product based on collective input.
PR*Bar’s line of Team USA performance nutrition bars, as well as PR*Bar’s U.S. Olympic-branded nutrition bars, will be available at retail later this year. A portion of the proceeds will support the training of U.S. Olympic and Paralympic athletes and hopefuls.
“We are thrilled to welcome PR*Bar into the U.S. Olympic Family of licensees,” says Lisa Baird, chief marketing officer at USOC. “Our athletes work hard each and every day to be at their peak performance, and having easy access to Team USA performance nutrition bars will help them power their bodies for training and competition. In addition, fans who purchase PR*Bars will also be helping to support America’s athletes by financially contributing to their Olympic and Paralympic journeys.”