Urban Outfitters' flagship U.K. stores (Oxford Street and Bluewater), as well as its major Scandinavian outlets in Copenhagen and Stockholm are featuring the Scarlett & Crimson lines. The lines include mascara and eyeliner. If the initial range proves successful, further plans are to roll out the products to more stores in time for Christmas.
Developed by beauty industry experts Ruby Hammer and Millie Kendall and designed and manufactured by fashion beauty products specialist SLG Beauty, the cosmetics and accessories ranges are targeted to teen girls looking for affordable gifting products.
The Scarlett & Crimson brand is co-owned by Coolabi and creator Ged Backland. Other categories in development in both the U.S. and U.K. include apparel, perfume, bath and body, gifting and accessories and stationery.
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