It's the end of the year for License! magazine, and we are busy gearing up for a "reinvigorating" 2003. Next month, we'll unveil the newly redesigned face of License!, in part thanks to you, our readership, with your comments, ideas, and suggestions well-taken and noted. As it is the end of the year, it seems apropos that our last issue of 2002 be dedicated to a numbers update…and more.
First, as many of you are aware, several of License!'s sister divisions at Advanstar Communications are among the biggest trade events for the licensing business. Here, a numbers update from these trade events: The Licensing 2002 International Show, which took place in New York, June 11-13, experienced a 4 percent increase in visitor attendance over the year prior; 72 countries were represented. Visitor attendance at the August 2002 edition of MAGIC Marketplace, held in Las Vegas, NV, August 26-29, was up 6.25 percent to 85,000 attendees over its February 2002 edition. Lastly, our international counterpart, Brand Licensing London, held October 23-24 at the Business Design Centre in London, reports a 15 percent increase, attracting 4,007 visitors. Brand Licensing London will move to the Earls Court 2 Exhibition Centre in 2003 and will be integrated with our Munich, Germany show, formerly Licensing Europe.
Beyond this numbers update, we at License! bestow on NASCAR the title "Best Co-Branding Program of the Year." In a down economy, NASCAR has managed to race ahead via sponsorships, co-branding tactics, and cross-licensing agreements for NASCAR and individual teams, tracks, and drivers. Learn how this consumer-product-friendly sport serves as a conduit to licensees and retailers.
On behalf of the publishing team of License!, a happy, healthy holiday season, and a bright, prosperous New Year. See you in 2003!
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