April 6, 2018
Dr. Seuss' The Lorax
.
The promotion, which began Aug. 5 and continues through Sunday, sees
The Lorax
content integrated into two of Zynga’s mobile games, “Draw Something” and “Words with Friends.” This is the first in-game integration to run in two Zynga mobile games simultaneously.
"Both games are highly engaging and accentuate three key attributes that fans like most about the movie– fun and clever word play mixed with vibrant colorful animation," says Joe Eibert, vice president of digital marketing, Universal Studios Home Entertainment.
The Lorax appears as a subject to be drawn in “Draw Something,” and players are provided with a free
Dr. Suess' The Lorax
color palette. “Words with Friends” is featuring special
Dr. Seuss' The Lorax
words.
In-game prompts in both games also give players the chance to win gift cards and donate Dr. Seuss books to a school of
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.
