Universal, Zynga Team for Lorax Promo

Universal Studios Home Entertainment and Zynga have teamed up for a week of in-game integration to commemorate the DVD release of Dr. Seuss' The Lorax.The promotion, which began Aug. 5 and continues through Sunday, sees The Lorax content integrated into t

April 6, 2018

Universal, Zynga Team for Lorax Promo

Universal Studios Home Entertainment and Zynga have teamed up for a week of in-game integration to commemorate the DVD release of

Dr. Seuss' The Lorax

.

The promotion, which began Aug. 5 and continues through Sunday, sees

The Lorax

content integrated into two of Zynga’s mobile games, “Draw Something” and “Words with Friends.” This is the first in-game integration to run in two Zynga mobile games simultaneously.

"Both games are highly engaging and accentuate three key attributes that fans like most about the movie– fun and clever word play mixed with vibrant colorful animation," says Joe Eibert, vice president of digital marketing, Universal Studios Home Entertainment.

The Lorax appears as a subject to be drawn in “Draw Something,” and players are provided with a free

Dr. Suess' The Lorax

color palette. “Words with Friends” is featuring special

Dr. Seuss' The Lorax

words.   

In-game prompts in both games also give players the chance to win gift cards and donate Dr. Seuss books to a school of

their choice in an online sweepstakes.

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