Universal Studios Home Entertainment and Zynga have teamed up for a week of in-game integration to commemorate the DVD release of Dr. Seuss' The Lorax.
The promotion, which began Aug. 5 and continues through Sunday, sees The Lorax content integrated into two of Zynga’s mobile games, “Draw Something” and “Words with Friends.” This is the first in-game integration to run in two Zynga mobile games simultaneously.
"Both games are highly engaging and accentuate three key attributes that fans like most about the movie– fun and clever word play mixed with vibrant colorful animation," says Joe Eibert, vice president of digital marketing, Universal Studios Home Entertainment.
The Lorax appears as a subject to be drawn in “Draw Something,” and players are provided with a free Dr. Suess' The Lorax color palette. “Words with Friends” is featuring special Dr. Seuss' The Lorax words.
In-game prompts in both games also give players the chance to win gift cards and donate Dr. Seuss books to a school of their choice in an online sweepstakes.