Universal Taps Spil for ParaNorman

Universal Pictures has announced a partnership with European online gaming group Spil Games to promote the international release of ParaNorman, in a deal brokered by [email protected]diaCom.The promotion will include a complete suite of integrated content, including

April 6, 2018

Universal Taps Spil for ParaNorman
ParaNorman.jpg

Universal Pictures has announced a partnership with European online gaming group Spil Games to promote the international release of

ParaNorman

, in a deal brokered by [email protected]

The promotion will include a complete suite of integrated content, including game hubs, avatars and new game categories, on all three of Spil Games’ U.K. sites, which include GirlsGoGames.co.uk and Games.co.uk.

The campaign will center on a branded microsite, which includes the trailer, film synopsis, image gallery, exclusive

ParaNorman

avatars for Spil Games, a selection of zombie games and a host of downloadable assets for kids.


“We’re delighted to be working with Universal Pictures and MediaCom to launch this integrated international campaign for

ParaNorman

, tailored to our targeted audiences,” says James Males, managing director, Spil Games U.K. “Our campaign is focused on engaging film fans in a fun and captivating way. Features like the zombie games, which were specifically set up for this campaign, will drive

user interaction, resulting 
in longer dwell times and increased awareness of the film within the target audience.”

The latest stop-motion film from Laika (the animation studio behind

Coraline

) will premier in the U.K. Sept. 14.

ParaNorman

tells the story of a misunderstood boy who can speak to the dead.

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