April 6, 2018
, in a deal brokered by [email protected]
The promotion will include a complete suite of integrated content, including game hubs, avatars and new game categories, on all three of Spil Games’ U.K. sites, which include GirlsGoGames.co.uk and Games.co.uk.
The campaign will center on a branded microsite, which includes the trailer, film synopsis, image gallery, exclusive
avatars for Spil Games, a selection of zombie games and a host of downloadable assets for kids.
“We’re delighted to be working with Universal Pictures and MediaCom to launch this integrated international campaign for
, tailored to our targeted audiences,” says James Males, managing director, Spil Games U.K. “Our campaign is focused on engaging film fans in a fun and captivating way. Features like the zombie games, which were specifically set up for this campaign, will drive
The latest stop-motion film from Laika (the animation studio behind
) will premier in the U.K. Sept. 14.
tells the story of a misunderstood boy who can speak to the dead.
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