Universal Partnerships & Licensing has recently appointed a number of corporate sponsors.
The latest partnerships for
include IHOP for themed menu items, Best Buy (TBA), American Express for themed travel packages, Kodak for co-branded advertisements and photo opportunities with costumed characters from the film, AirHeads for two movie-themed flavors and Color Me Mine for film-inspired ceramic designs and merchandise giveaways.
International partners include Bimbo/Barcel (Mexico), BrandFusion (Canada), Maple Lodge Farms (Canada), GlaxoSmithKline Consumer Healthcare (Italy, Greece, Malta and Cyprus), Hungry Jack's/Playcorp (Australia), Church's Chicken (Puerto Rico), Hesburgers/Carrols Resturants (Finland, Estonia, Latvia and Lithuania), PCO Group (Europe), Business Russia Group (Russia) and PPPK Co. (Thailand).
Previously announced merchandise partners include D3Publisher (video games),
from Universal Pictures and Illumination Entertainment hits theaters on July 9.
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