IToys Inc. was named master toy licensee for The Tale of Despereaux, the upcoming animated adventure from Universal Pictures. Universal Studios Consumer Products Group has tapped IToys to produce a wide range of toys, including plush and electronic games, as well as room decor. The film is based on the bestselling book by author Kate DiCamillo (Because of Winn-Dixie).

The first introductions in IToys’ The Tale of Despereaux collection this fall will include traditional plush, a 9-inch feature plush, and electronic games.