Universal Pictures and Hasbro have formed a six-year strategic partnership to produce at least four feature films based on some of Hasbro's toy brands including Monopoly, Candy Land, Clue, Ouija, Battleship, Magic, the Gathering, and Stretch Armstrong. U

April 6, 2018

1 Min Read

Universal Pictures and Hasbro have formed a six-year strategic partnership to produce at least four feature films based on some of Hasbro's toy brands including Monopoly, Candy Land, Clue, Ouija, Battleship, Magic, the Gathering, and Stretch Armstrong.

Under the terms of the deal, Hasbro will partner exclusively with Universal Pictures for feature films, with the exception of Transformers and G.I. Joe, which are at Paramount.

The first film emerging from the deal will be released in 2010 or 2011, and Universal will release at least one film a year after that. There are no stars, directors, or producers yet attached to any of the film projects.

"Hasbro's portfolio of products has tremendous emotional resonance with children and adults," said Universal Pictures co-chairmen Marc Shmuger and David Linde. "They offer an exciting opportunity for us to develop tentpole movies with built-in global brand awareness, which is a key component of our slate strategy."

The deal was brokered by William Morris on behalf of Hasbro. William Morris is also shopping a “Trivial Pursuit” TV game show to the networks or possibly syndication.

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