Universal and Walmart Unveil Hop Merchandise

Universal Pictures and Walmart announced a retail program tied to the upcoming live action/CG-animated comedy

Hop,

which hits theaters April 1. 


Walmart customers will be able to build Hop-themed Easter baskets and visit the "Candy Factory," which contains 100 exclusive licensed products, including candy, toys, activities and apparel.  


"We're excited to offer our customers new ways to shop the Easter holiday this year with our

Hop

products available at incredible prices. From the toy aisles to the baking center, families can enjoy the magic of

Hop

and its characters throughout our stores," says Gary Severson, senior vice president of home entertainment at Walmart U.S. "This is the first time we've worked with a licensed property to brand an important seasonal event in Walmart stores."


"

Hop

is the next great film from Chris Meledandri and Illumination Entertainment that will delight families all over the world this Easter season," says Stephanie Sperber, president of Universal Partnerships

and Licensing. "Walmart's unprecedented level of co-branded promotional support is an incredible opportunity to raise awareness for our film and allow shoppers to bring the adorable characters and

Hop

-themed products into their homes."