Start will seek to develop partners in kitchenware, housewares, publishing, paper products, apparel and storage.

“We’re looking forward to working with Start Licensing on our extended range of market-leading brands," says Julie McCleave, commercial manager for licensing at Unilever. "Start has continued to present us with a clear and comprehensive representation strategy that differentiates each of these unique brands within the market place. We’re looking forward to implementing their ideas in 2012.”

“We are delighted to continue our work with Unilever on this additional representation–it seems like a natural progression to add further brands to the existing portfolio," says Ian Downes, director of Start Licensing. "Colman’s Mustard, Hellmann’s and PG Tips are all iconic household names which provide a good basis upon which we can build a strong licensing program."