April 6, 2018
Additionally, FME inked a deal with David Halsall, which will see a range of electronic musical toys such as guitars, keyboards, drum machines, and harmonicas available this fall. Global International Limited has been granted rights to produce palm-sized handheld karaoke and recording MP3 machines.
“TheX Factor” fans can also treat themselves to jukeboxes and fridge magnets from Steepletone Products Ltd., as well as a branded DVD board game that has been developed exclusively for Marks & Spencer stores by Hallmark Cards plc.
Says Dominic Burns, senior vice president, licensing, UK, “We are really pleased to announce such a wide range of new and exciting products for ‘The X Factor,’ which will be in store for Christmas 2007. We have evolved ‘The X Factor’ to become a true lifestyle brand that fans can interact with across multiple platforms and in all areas of their lives. These products are designed to appeal to all ages and demographics and we are actively looking to work with more licensees to bring an even wider range of products to the market for 2008.”
The X Factor” is produced by talkbackTHAMES, the UK production company owned by FremantleMedia and Syco for ITV.
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