Click! Licensing Asia has been tapped to represent U.K. brand Carte Blanche, including its Me to You property, in Southeast Asia and Greater China.
Carte Blanche's Me to You, originally a greeting cards line which features Tatty Teddy, has been licensed for a wide range of products, including calendars, jewelry, cross-stitch kits, confectionery, apparel and personalized items in more than 70 countries. In the U.K., the products are available at Marks & Spencer, Next, Tesco, Sainsburys and others.
"It is important for the future growth of the brand that we work with partners who can help us achieve our strategic objective of making Me to You a truly global brand," says Richard Edmondson, commercial director at Carte Blanche. "Our focus has been to increase the dominance of the brand in international markets. Working closely with our distributors and licensees to develop a tailored product offering, designed to maximize sales opportunities within these specific markets, has been hugely successful. Through our tie-up with Click! Licensing Asia, we hope to create a mark with our brand in the Asian markets they represent."