NPD reports that sales in August attributed to the overall average with a 15 percent increase in value. Last month, Toy Story was the No. 1 toy license and according to the NPD Retail Tracking Service, the property's toy sales have reached £20 million ($32 million) at retail since the start of 2010. The report also noted other top sellers such as Character Group's Zhu Zhu Pets, LEGO and World Cup items.
"There have been many positive stories in the toy market so far this year, all adding up to increased consumer spending and with the most important months ahead, the toy trade is well on its way to get back to pre-Woolworths levels," says Jez Fraser-Hook, director of NPD EuroToys. "With this in mind, NPD is confident the remainder of the year will be strong
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.