The U.K. toy industry reported increased sales in 2010, up by 6 percent in value and 10 percent in volume, according to data provided by The NPD Group. The industry increased its overall value to an estimated £2.83 billion, compared to £2.67 billion in 2009, indicating a recovery from the impact of the recession and loss of the Woolworths chain.
The fastest-growing toy categories in 2010 were building sets, which were up 45 percent, and plush toys, up 39 percent. Lego led the building set category, while Zhu Zhu Pets topped plush toys. Outdoor/Sports sales increased 13 percent, bolstered by good U.K. spring weather and the World Cup in July.
Doll sales increased by 11 percent and arts and crafts numbers rose eight percent. These gains were attributed to the innovation of such brands as Zhu Zhu Pets and Crayola.
The NPD Group ranked the top 10 U.K. toy manufacturers during 2010: Character Group, Flair Giochi Preziosi, Hasbro, HTI (formerly Halsall), Lego, Mattel, MGA Entertainment, Spinmaster, Vivid Imaginations and VTech.
