Best Licensed Toys or Games Range: Wallace & Gromit Cracking Contraptions from Wow! Stuff (Award sponsored by BBC Worldwide)

Best Licensed Dress-Up or Partyware Range: Toy Story 3 dress-up from The Christy Group (Award sponsored by Warner Bros. Consumer Products)

Best Licensed Children's Apparel Range: Hungry Caterpillar baby range from Brecrest for TU Clothing at Sainsbury's (Award sponsored by Nickelodeon Consumer Products)

Best Licensed Adult Apparel Range: Wizard of Oz ruby slippers from Newmans for Harrods (Award sponsored by Sony PlayStation and Target Entertainment)

Best Licensed Written, Listening or Learning Range: Peppa Pig electronic learning range from Inspiration Works U.K. (Award sponsored by DCD Publishing)

Best Licensed Paper Products or Stationery Range: The Gruffalo stationery range from Blueprint Collections (Award sponsored by HarperCollins)

Best Licensed Giftware Range: Where's Wally? gift range from Half Moon Bay (Award sponsored by ITV Studios Global Entertainment)

Best Licensed Home Décor Range: Wallace & Gromit housewares range from Peter Black for Marks & Spencer (Award sponsored by Spring Fair International)

Best Licensed Food or Drink Range: Hello Kitty seasonal gift collection from Kinnerton Confectionery (Award sponsored by Kidz Entertainment)

Best Licensed Brand Range: The Haynes Guide To Grooming range from Grace Cole (Award sponsored by Watermelon)

The Innovation Award: The Gruffalo Trunki from Magmatic (Award sponsored by Turner CN Enterprises)