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U.K. Honors Best in Licensing

The U.K. licensing industry gathered on Tuesday night to celebrate the best brands, products and retailers at the sixth annual Licensing Awards. They took place at the Grosvenor House Hotel with 1,300 retailers, licensees, licensors and suppliers in atten

The U.K. licensing industry gathered on Tuesday night to celebrate the best brands, products and retailers at the sixth annual Licensing Awards. They took place at the Grosvenor House Hotel with 1,300 retailers, licensees, licensors and suppliers in attendance.

The Licensing Awards 2011 winners are as follows:

• Best licensed toys or games range–Star Wars Talking plush range from Underground Toys

• Best licensed dress up or party range–Sesame Street dress up costumes from Smiffy’s

• Best licensed children's apparel range–The Gruffalo SS11 range for Sainsbury's TU from Brecrest Babywear

• Best licensed adult apparel range–Where’s Wally? underwear and nightwear for Next from Somerbond

• Best licensed written, listening or learning range–Peppa Pig electronic learning Range from InspirationWorks

• Best licensed paper products or stationery range–Star Wars classic poster and 3D poster range from GBeye

• Best licensed giftware range–Hello Kitty Nerdy range from Blueprint Collections

• Best licensed home décor, tableware or housewares range–

Sophie Conran Buckets Of Fun from Burgon & Ball

• Best licensed food and drink range–Nando’s Food gift range from Kimm & Miller U.K.

• Best licensed brand range–Red or Dead bicycle collection from Raleigh

• The Innovation Award–Volkswagen T1 Camper Van tent from The Monster Factory

Retailer awards:

• Best preschool retailer of licensed products–Asda (includes George@Asda)

• Best kids retailer of licensed products–Next

• Best brands retailer of licensed products–John Lewis

• Best direct selling retailer of licensed products–Amazon

• Top Retailer Award–Next

Licensed property awards:

• Best preschool licensed property–Fireman Sam

• Best schoolers/tween or teen licensed property–Ben 10

• Best brand licensed property–JCB

• Best sports licensed property–London 2012 Olympic and Paralympic Games

• Best celebrity licensed property–JLS

• The best classic licensed property–Star Wars

• Best licensed marketing communication–Mr Happy Should've Gone To Specsavers from Chorion

• Honorary Achievement Award–John Sinfield

"The Licensing Awards was the culmination of a huge amount of work and input from the entire licensing industry," says Ian Hyder, director of The Licensing Awards. "Their commitment and creativity made the awards event a truly memorable night."

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