RFE International has joined Jane Evans Licensing Consultancy's program for Ultimate Fighting Championship. The deal sees RFE rolling out branded fitness equipment in the U.K. and other European markets.
The line includes fight gloves, training gloves, a training shield and a hook-and-jab mitt. An initial launch was highlighted in Argos' fall/winter catalog. The range is expected to roll out to further sporting goods stores this fall with later expansion into the European market in 2011.