Ubisoft Takes Serious Look at Casual Video Game Biz

Ubisoft expanded its casual video game business and formed an internal development structure to be led by executive producer Pauline Jacquey. Among the first projects are the new “My Coach” series of games including “My Word Coach” due on Wii and Nintendo DS in fall 2007 and “My Life Coach” slated for the Nintendo DS in holiday 2007. The company’s Petz franchise will also be greatly expanded with a Wii game for the first time.