Chapman Entertainment has signed new licensees Poetic Gem and Little Star Creations for Fifi and the Flowertots.
Poetic Gem (already signed to Roary the Racing Car) is on board to produce outerwear for girls ages 1 to 6, including T-shirts, fleece and sweater tops, trousers, skirts, shorts, dresses, jackets, dungarees and raincoats. Products will be on sale spring/summer 2011 in select retailers across the country.
Meanwhile, Little Star Creations will work with Fifi and the Flowertots, as well as Roary the Racing Car, for portable headphones that can be used by children with an iPod or iPhone. The headphones will launch March 1, 2011, throughout the country.
"In such a difficult climate, we are excited that both Fifi and Roary continue to grow with new U.K. licensees," says Natasha Dyson, head of licensing at Chapman Entertainment. "Poetic Gem has a very strong design and sales team and we are looking forward to seeing the great new Fifi line on sale from next spring. Little Star Creations is also a fantastic new partner with great contacts and experience in licensing, we are confident that the headphones will be popular."