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.qwer { font-family: Verdana, Geneva, sans-serif; font-size: 9px;}body32 { font-family: Arial, Helvetica, sans-serif;}body32 { font-size: 10px;}The Twilight Saga: New Moon took this year's LIMA Overall Best Licensing Program of the Year, in add
April 6, 2018
2 Min Read
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The Twilight Saga: New Moon took this year's LIMA Overall Best Licensing Program of the Year, in addition to a number of other honors. Collecting the award are Marc Mostman, Most Management; Nancy Kirkpatrick, Summit Entertainment; and Russell Binder, Striker Entertainment. |
The Twilight Saga: New Moon from Summit Entertainment took the top honor as the 2009 Overall Best Licensed Program of the Year at the International Licensig Excellence Awards in Las Vegas.
LIMA presented 16 awards at the Mandalay Bay Convention Center. In addition, Alan G. Hassenfeld and the late Stephen Hassenfeld of Hasbro were inducted into the LIMA Licensing Industry Hall of Fame.
The winners by category were:
ART
Best Art Program: Paul Frank
Best Art Licensee: LF USA's Kids Headquarters Investments Division for Paul Frank apparel
CHARACTER/TOY BRAND
Best Character/Toy Brand Program: Barbie (Mattel)
Best Character/Toy Brand Licensee – Hard Goods: Digital Blue for LEGO electronics
Best Character/Toy Brand Licensee – Soft Goods: Mighty Fine for Peanuts T-shirts
CORPORATE
Best Corporate Brand Program: Food Network
Best Corporate Brand Licensee – Hard Goods: Creative Designs International, a division of Jakks Pacific, for Black & Decker Junior role-play products
Best Corporate Brand Licensee – Soft Goods: Adidas Originals for Vespa footwear and apparel
FILM, TELEVISION, CELEBRITY OR ENTERTAINMENT
Best Film, Television, Celebrity or Entertainment Program: The Twilight Saga: New Moon
Best Film, Television, Celebrity or Entertainment Licensee – Hard Goods: Cardinal Industries for The Twilight Saga: New Moon The Movie Board Game
Best Film, Television, Celebrity or Entertainment Licensee – Soft Goods: National Entertainment Collectibles Association for The Twilight Saga: New Moon apparel and accessories
SPORTS AND SPORTS-THEMED ENTERTAINMENT
Best Sports and Sports-Themed Entertainment Program: ESPN
Best Sports and Sports-Themed Entertainment Licensee: Electronic Arts for FIFA video games
PROMOTION
Best Licensed Promotion: Scrabble at Subway (Hasbro)
RETAILER
Best Retailer: Nordstrom for The Twilight Saga: New Moon
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