Mark Burnett Productions, Inc., expanded its agency relationship with Brand Central LLC to manage the licensing program for its new game show, Are You Smarter Than a 5th Grader?, on Fox. Licensees already enrolled, include Hasbro for board and plug ’n play games; Imagination Games for DVD games; Techno Source for electronic handheld and tabletop games; THQ for PC, Xbox Live Arcade, and mobile games; and Cardinal Games for card and travel games.
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