TV Series Enrolls List of Licensees

Mark Burnett Productions, Inc., expanded its agency relationship with Brand Central LLC to manage the licensing program for its new game show, Are You Smarter Than a 5th Grader?, on Fox. Licensees already enrolled, include Hasbro for board and plug ’n play games; Imagination Games for DVD games; Techno Source for electronic handheld and tabletop games; THQ for PC, Xbox Live Arcade, and mobile games; and Cardinal Games for card and travel games.