TV-Loonland has secured a deal with France 5 for preschool series “Penelope,” in addition to key broadcaster signings including DR TV Denmark and Hop! Channel Israel. Penelope is already a well-established brand in Japan on NHK, with a full licensing and merchandising program comprising of more than 24 licensing deals concluded by the TV series’ producer Nippon Animation. In France product includes a full range of books from original publisher Gallimard as well as soft toys, gifts, and collectibles launching in 2008 on the back of France 5’s premiere of the TV series set for fall 2008. Gallimard’s plans include two new animated books, bath and gift books, and the re-release of the entire collection of Penelope’s traditional books as well as the creation of a mini Web site, which will tie-in with the TV launch.