TV-Loonland has sold its rights to the Hasbro Classics Library back to Hasbro for $7 million, in the same week that it has been made an offer for its stake in its UK subsidiary Metrodome.

The Metrodome deal sees MediaPro Management of Bucharest, Romania, initially purchasing a 50.1% stake in Metrodome from TV-Loonland’s 61.7% holding. The deal values TV-Loonland entire stake at approximately £2 million (€2.5 million).

TV-Loonland bought the Hasbro Classics Library, which includes titles “Transformers,” “My Little Pony,” and “G.I. Joe,” from Sony BMG in December 2000.

Simon Flamank, chief executive of TV-Loonland, comments, “The effect of these transactions has enabled the group to repay all of its remaining €5 million of bank debt and therefore become a debt free business for the first time in the past seven years, which was always our first objective.

“We will now consider further the various alternative scenarios which may exist for the remaining core children’s animation business and in particular the new properties that we have been developing. The remaining operative business and its current properties such as ‘Little Princess,’ ‘The Owl,’ ‘Raymond,’ ‘Penelope,’ and ‘Pat and Stan’ will now benefit from our Hasbro transaction as we look to increase the value of the company again.”

The acquisition of the Sunbow library increases Hasbro’s content library to nearly 2,000 episodes of programming covering over 30 brands. “As we deliver new immersive entertainment experiences to audiences worldwide, it was extremely important that we had the rights to fully control the usage of our intellectual properties,” says Brian Goldner, Hasbro’s COO. “Entertainment is becoming increasingly important in helping us to strengthen and build our brands globally, and this will enable us to engage consumers in new and exciting ways.”