Key partners include master global toy partner Mattel, video games publisher Activision and construction toy partner MEGA Bloks. More partners signed to the Generator Rex EMEA program include Blues Clothing (apparel), VMC (accessories), Pyramid (posters), Finsbury Food Group (food and drink), NV Belltex S.A. (domestic products), Blue Ocean Entertainment (magazine), Graffiti (backpacks, trolley bags, paper stationary and gifting items), Dogan Egmont (publishing, audio and music) and Keskin Colour (stationary).
The “Generator Rex” TV show debuted on the Cartoon Network channel in the U.K., Spain and Italy. An EMEA broadcast rollout is underway, and the brand is set for a high profile, event-lead retail launch in the U.K. this August followed by the rest of EMEA this Christmas.
“Generator Rex contains all the characteristics of an appealing and
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