Turner International, a unit of Time Warner Inc., will launch a new entertainment channel and more television channels in India. It will also begin producing animated films in the region.

"India is one of the highest priority markets for us worldwide and the highest priority market in Asia," Steve Marcopoto, president of Turner Broadcasting System in Asia Pacific, says. "It becomes the biggest market in the region this year, surpassing Japan, and we are committed to growing our presence."

Turner International currently operates the Cartoon Network and Pogo kids' channels, as well as the news channel CNN-IBN in a venture with Global Broadcast News Ltd. The company will launch an English-language entertainment channel and a "multi-million dollar" production unit that will make animated films and live-action family television content. The new English-language entertainment channel will be a joint venture with Warner Bros. and should launch by the end of the year.

The new English-language entertainment channel, scheduled to go on air by year-end, will be a venture with group company Warner Bros. The animation studio will produce two films a year, with the first scheduled to release in 2009.