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Turner Inks First Licensing Deal for CNN

Turner CN Enterprises signed its first licensing deal for the CNN brand with Letts, a U.K. stationary and diary maker, for a line of luxury leather goods, including notebooks and pocket diaries with smart phone technology.The line of CNN products from Let

The line of CNN products from Letts will be an extension of CNN Life, Turner’s dedicated travel brand. The products were developed for business executives, and represents CNN’s first attempt to translate its values into products.

“We are thrilled to see our vision for the CNN brand coming into fruition,” says Alan Fenwick, vice president of Turner CN Enterprises for Europe, the Middle East and the Americas. “Letts has successfully translated the key characteristics of this globally respected brand into high quality, commercially viable licensed products. We look forward to developing the CNN licensing program and extending our brand portfolio into these exciting new areas.”

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