The line of CNN products from Letts will be an extension of CNN Life, Turner’s dedicated travel brand. The products were developed for business executives, and represents CNN’s first attempt to translate its values into products.
“We are thrilled to see our vision for the CNN brand coming into fruition,” says Alan Fenwick, vice president of Turner CN Enterprises for Europe, the Middle East and the Americas. “Letts has successfully translated the key characteristics of this globally respected brand into high quality, commercially viable licensed products. We look forward to developing the CNN licensing program and extending our brand portfolio into these exciting new areas.”