Bakugan, which is enjoying a strong following on both free TV and pay TV as well as online, is continuing on Cartoon Network with a new series,
, which began airing in February in C&EE and Russia. Following the January toy launch of
in Russia, TCNE has revealed
toys will launch in August and September. TCNE says that Karton P+P has also committed to the Bakugan brand for back-to-school products in the Czech Republic and Slovenia.
Ben 10 is also gaining a foothold in the Czech Republic and Slovenia with EP Line SA signing for stationary, Ing. Jiří Soural–The Drinks for a line of carbonated soft drinks and Cartoon Mania for Ben 10 branded apparel. TCNE also signed Vivat Trading for stationary and paper goods in the Ukraine.
For girls properties, which TCNE has recently
Maria Rosaria Milone, senior commercial director consumer products, packaged and themed entertainment, says, “This is a really exciting time for the licensing industry in Russia and C&EE as retailers are beginning to invest in licensing projects and Turner’s brands continue to gain traction in the market.”
Turner CN will exhibit its full portfolio of brands at [email protected], being held this week at Moscow’s Crocus Expo International Exhibition Centre, March 14-16. Boys properties include Ben 10
Bakuagan and Redakai and girls properties Zoobles and Puppy in my Pocket, along with the recently acquired pre-school brand LazyTown, coming soon to C&EE.
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