Trump Home mattresses launched domestically in 2009 in partnership with Serta. Serta continues to be the exclusive licensee for Trump Home mattresses in U.S. and Canada.
“Through the development of Trump properties around the world, we are now able to share the brand’s attributes of luxury living and the highest quality standards with a whole new audience. This has paved the way for the introduction of Trump Home branded products targeted to the aspirational customer,” says Cathy Hoffman Glosser, executive vice president of global licensing, The Trump Organization. “TPS is in tune with the marketplace and have their finger on the pulse of what their customers need and want, which is high-quality product at a great value.”
The line, branded “affordable luxury,” will include coordinating headboards and bed bases in addition to mattresses. The Trump Home collection also includes lighting, bath textiles and accessories, home fragrance and crystal stemware, barware and giftware.