Beginning this Sunday, Toys"R"Us will lower prices on its popular toys and add surprise daily deals as part of a Christmas in July promotion.

Markdowns will be offered on outdoor activity sets and rainy day playthings, including Wii Fit Plus with balance board, board games (Scrabble, Monopoly, Sorry!, Connect 4 and Trouble), WWE Money in the Bank Ladder Match Ring and Moxie Girlz dolls. At Toysrus.com, the retailer will be offering free shipping, as well as a Cyber Monday on July 26.

"Christmas in July is designed to offer parents and caregivers the kinds of deals they have come to expect from Toys"R"Us during the holiday shopping season, and this year, we've kicked it up a notch by providing more opportunities to save in-store and online," says Greg Ahearn, senior vice president of marketing and e-commerce at Toys"R"Us. "While taking advantage of the deals, our customers can really get into the Christmas spirit by donating to Toys for Tots or opening a Christmas Savers Club account to start putting money aside for the holiday season now."