In addition to the fundraising, Toys"R"Us also produced a special-edition "Toy Guide for Differently-Abled Kids," which focused on ten toys that promote development of language creativity and social skills.
The money raised will go to help increase awareness of autism spectrum disorders through research into causes, prevention and treatments. This was the first time that Babies"R"Us participated in the campaign. Toys"R"Us and the Toys"R"Us Children's Fund also serve as the national sponsor of the Autism Speaks Walk Now for Autism event.
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