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TRU Posts Strong Holiday Sales

Toys ‘R’ Us reported a strong sales gain for its U.S. segment in December while the international division experienced decline in total sales for the month.According to TRU, U.S total sales increased 5.4 percent, driven by new stores including

Toys ‘R’ Us reported a strong sales gain for its U.S. segment in December while the international division experienced decline in total sales for the month.

According to TRU, U.S total sales increased 5.4 percent, driven by new stores including Express locations. U.S. comparable store sales increased 2.2 percent.  For the nine-week holiday season (October 31, 2010 to January 1, 2011), total U.S. sales grew 5.3 percent.

“We are pleased that we have now delivered five consecutive years of positive comparable store sales growth in the U.S. during the month of December,” says Jerry Storch, chairman and CEO, Toys ‘R’ Us. “Throughout the season, we demonstrated our industry-leading position in the toy category by providing a broad assortment of unique and hot products, a differentiated shopping experience, and knowledgeable customer service.”

In the international segment, total sales declined by 3.6 percent in December, reflecting a comparable store sales decline of 5 percent. International sales performance for the holiday season varied by country, according to TRU, with declines reported in the U.K. and Spain and positive growth in Canada and Japan. 

According to TRU, the core toy and learning categories generated the strongest total sales growth, while the entertainment category, which includes video game hardware and software, was the weakest as it continued to experience sales declines.

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