TRU Opens Toy Story 3 In-Store Shops; Files IPO

In anticipation of Disney-Pixar's Toy Story 3 release, Toys"R"Us is rolling out film-themed in-store boutiques in its 1,300 stores in 34 countries. Meanwhile, the retailer filed an initial public offering in hopes of raising up to $800 million.T

April 6, 2018

In anticipation of Disney-Pixar's

Toy Story 3

release, Toys"R"Us is rolling out film-themed in-store boutiques in its 1,300 stores in 34 countries. Meanwhile, the retailer filed an initial public offering in hopes of raising up to $800 million.

The TRU

Toy Story 3

in-store shops will feature action figures, construction sets, role-play accessories, musical instruments and electronic devices featuring Woody, Buzz Lightyear and the rest of the gang. Licensees include Thinkway, Mattel, Fisher-Price, Hasbro and LEGO. From June 13 to 19, those who purchase $25 worth of

Toy Story 3

merchandise will receive a complimentary

Toy Story 3

movie ticket.

At the retailer's flagship store in Times Square, TRU is allowing shoppers to find out what it is like to become a "living toy" with a life-size, walk-in

Toy Story 3-

branded action figure package. Kids will also get a chance to ride the indoor, 60-foot ferris wheel featuring characters from the film.

In addition, Babies"R"Us is also carrying film-themed

products targeted to younger children, including baby furniture, toddler beds and stepping stools. The Toy Story 3 Imaginext line from Fisher-Price will also be at Babies"R"Us stores. TRU is supporting the movie online, too, at Toysrus.com/toystory with downloadable coloring sheets and wallpaper for iPod touch and computers, as well as deals on Toy Story 3 product.

Toy Story 3

hits theaters on June 18.

In other TRU news, the retailer is going public again, registering to raise up to $800 million in an initial pubic offering and listing it on the New York Stock Exchange under the ticker symbol TOYS.

In November 2009, License! Global reported about the possibility of the IPO.

The retailer reports that the money raised would go to its $5.03 billion debt, as well as expansion. TRU had last gone public in 1978. In 2005, the company was bought by Bain Capital, Kohlberg Kravis Roberts & Co. and Vornado Realty Trust for $6.6 billion. For the year ending on Jan. 30, TRU posted a net income of $312 million, up from 2008's $218 million. However, sales for the same period were at $13.6 billion, down from the previous year's $13.7 billion.

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