Toys “R” Us opened its first store in South Korea last week at the Lotte Mart in Guro. The 37,000-square-foot store will be the largest toy store in the country and is being opened through a license by the Lotte Group, one of the premier r

April 6, 2018

2 Min Read

Toys “R” Us opened its first store in South Korea last week at the Lotte Mart in Guro. The 37,000-square-foot store will be the largest toy store in the country and is being opened through a license by the Lotte Group, one of the premier retailers in South Korea. The store will offer a unique product mix, including toys from around the world, unlike its retail counterparts that have traditionally only offered toys based on local characters. The store will also provide an interactive environment offering a Thomas the Train display, LegoLand displays and play tables, Play-Doh craft tables, LeapPad computer stations, train-style checkout and service counters, and an outdoor play space. The retailer currently operates stores in 36 global markets.

“The addition of South Korea to our store portfolio extends our global reach to 36 countries and we look forward to future expansion as we continue to strengthen our international toy authority position,” says Jerry Storch, chairman and CEO, Toys “R” Us.  

The store will commemorate its grand opening with a celebration for parents and children featuring a variety of in-store activities, special contests, prizes, and giveaways throughout the weekend. Customers will also have the opportunity to have their photo taken with the iconic Geoffrey the Giraffe. To kick off the festivities, a special branded bus with costumed characters will visit local elementary schools to generate excitement for the grand-opening celebration. The bus will be at the store on the morning of the grand opening for an exciting musical performance.

In 1984, Toys “R” Us opened its first international locations in Canada and Singapore. Since that time, the company’s global operations have grown to include 712 international toy stores, which include licensed and franchised outfits. The company currently operates in 35 countries outside of the United States.

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