Brand development and licensing agency, Art Impressions, is expanding the reach of its teen/tween lifestyle brand, SO SO Happy, with dedicated space in Toys ‘R’ Us stores nationwide and online at Toysrus.com starting mid-June.
The dedicated areas at TRU stores will feature a comprehensive selection of SO SO Happy products including tees from Jem Sportswear; totebags, backpacks, lunch bags and hard-sided suitcases from Accessory Innovations; hair accessories and jewelry from High Intencity; socks and slippers from Planet Sox; stationery from Rock Paper Pencils; and a selection of plush toys. Additionally, TRU will offer an exclusive selection of cosmetics and nail polish sets from Accessory Zone.
“We are thrilled to once again be working with the Toys ‘R’ Us team,” says Cindy Bailey, chief executive officer, Art Impressions. “Our SO SO Happy fan base is always eager to get their hands on new products, and the positive messaging of the brand is sure to resonate with kids as they shop for the back-to-school season.”