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TRU Begins Its Annual Toys for Tots Campaign

Toys"R"Us has kicked off its seventh annual fundraising campaign to benefit the Marine Toys for Tots Foundation.

The retailer has paired up with Shaquille O'Neal for Join Shaq Give Back, encouraging shoppers to donate new, unwrapped toys and cash to Toys"R"Us and Babies"R"Us stores in the U.S., as well as online at

"As poverty rates continue to rise, we remain steadfast in our commitment to help ensure no child goes without a gift on Christmas, and we're proud to partner with Shaquille O'Neal to raise awareness and funds through this special initiative," says Jerry Storch, chairman and chief executive officer for Toys"R"Us. "We're making it easy to get involved in the Toys for Tots campaign by serving as THE holiday giving headquarters for the thousands of holiday shoppers that will frequent our stores this season."

In 2009, TRU raised $3.4 million and nearly 335,000 toys for Toys for Tots. Overall, the retailer has raised more than $20 million and collected 2.7 million toys since it began the campaign in 2004.

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