TRU Adds In-Store Pick Up for Online Buys

Next week, TRU consumers will be able to order products online and pick them up on the same day at any Babies"R"Us store nationwide or in designated Toys"R"Us stores in major U.S. markets. Plans are in the works to expand the service to include all TRU locations in the U.S. by the middle of next year. The retailer has also added a check product availability service via Toysrus.com and Babiesrus.com.

"We know that an increasing number of customers are using our e-commerce site not only to make purchases but to research products available in our stores, and we are pleased to offer streamlined services to help busy parents and gift-givers save time and shop more efficiently," says Greg Ahearn, senior vice president of marketing and e-commerce at Toys"R"Us. "These enhanced services let time-strapped shoppers know we will assist them in securing items they are searching for, from