Disney's Tron: Legacy earned an estimated $43.6 million domestically for its opening weekend, landing it at the No. 1 spot at the box office. Disney Consumer Products is pushing film-themed merchandised through high-end collaborations, a pop-up shop and more.
Earlier this month, DCP teamed with Monster Cable and Medicom Toy to launch a line of Tron: Legacy electronics and toys inspired by Daft Punk, the band behind the film's soundtrack. In addition, PacSun rolled out an exclusive men's apparel collection by Hurley, featuring casual sportswear and surfwear inspired by film characters Sam Flynn and Rinzler.
This past November, DCP and Opening Ceremony rolled out a capsule collection (retailing from $230 to $575), including jackets, shorts, pants, dresses, leggings and accessories. Also, a limited-edition T-shirt line by various designers hit the Disney Tron Pop-Up Shop at Royal/T in Culver City, Calif. The tees were designed by Fabien Baron, Douglas Lloyd and Lee Swillingham & Stuart Spalding Design. The temporary shop, the first to be hosted by DCP, is open until Thursday.
Other Tron: Legacy licensees include Spin Master, Performance Designed Products and Razer.