Kids’ WB!, Sony Pictures Television, and Marvel Studios have swung into action on a marketing and promotional campaign for “The Spectacular Spider-Man” television series due spring 2008 on the Kids’ WB! lineup on The CW Network. The network recently hosted The Spectacular Spider-Man sweepstakes giving away 100 not-yet-released Activision “Friend or Foe” video games every hour. The games will not be available at retail until October. In addition, a trailer for the series is featured on the Spider-Man 3 DVD available at Wal-Mart beginning Oct. 30.

In early 2008, Sony Pictures Television and Kids’ WB!/The CW Network will launch an in-school Milk Media Campaign, including localized tune-in information that will be featured on branded posters and book covers in the top markets, as well as branding on nearly 40 million milk cartons. Spider-Man Merchandising LP is currently in discussions with industry leaders in most major product categories, as well with key retailers, to develop a full licensing and merchandising program to support the series. Several deals are currently being finalized.