Trio Devises Strategic Campaign for Spider-Man TV Series

Kids’ WB!, Sony Pictures Television, and Marvel Studios have swung into action on a marketing and promotional campaign for “The Spectacular Spider-Man” television series due spring 2008 on the Kids’ WB! lineup on The CW Network. The network recently hosted The Spectacular Spider-Man sweepstakes giving away 100 not-yet-released Activision “Friend or Foe” video games every hour. The games will not be available at retail until October. In addition, a trailer for the series is featured on the

Spider-Man 3

DVD available at Wal-Mart beginning Oct. 30.