Transformers Product Hits Stores as Movie Hits in U.K.

Transformers: Revenge of the Fallen

last weekend [June 19].

The DreamWorks Pictures/Paramount Pictures movie, in association with Hasbro, continues the saga of the 2007 film that sees two warring factions of robots colliding in a major battle on planet Earth.

The new toy range includes action figures such as Optimus Prime and Bumblebee in multiple scales, many featuring lights and sounds and phrases from the movie.

The Bumblebee Movie Voice Mixer lets children mix their own voices with music and includes "tune-in radio phrases," while the Transformers Movie Bumblebee Plasma Canon features lights and sound effects. The Transformers Movie Construction Devastator figure combines six vehicles into one giant robot.